Researching the business, we saw that we could go beyond showcasing this resort’s luxury rooms and high-end facilities. After meeting their highly personable chef, Hari Govindaraj, we realised that with his authenticity and genuine passion for sustainability, he embodied everything Gili Lankanfushi wanted to say. We came up with the idea of having chef Hari tell his story. The resulting video is warm, personal and candid, drawing an emotional connection between the resort and their audience.